Congeniality Award and Salzberg Awards To Be
Included In Crystal Program
Any human endeavor must constantly evolve to remain vital and relevant
in an ever-changing world. The Crystal Grooming Awards program is no
exception. The desire to keep the industry’s most prestigious groomer
recognition event meaningful to the professionals it serves, led
Cardinal Laboratories to turn over the marketing and management of the
Crystal Awards to Macfadden Communications.
This move bore immediate positive results. With its astute sense of
today’s pet care market, Macfadden recognized the growing importance of
retail pet stores in shaping the grooming industry. This led the company
to introduce a group of awards that recognize groomers in pet stores and
promote professionalism within in-store grooming salons.
time for the new awards, and to keep the Crystal Ceremonies running
smoothly, Macfadden reluctantly phased out two of the award categories:
The Congeniality Award and the David G. Salzberg Award. However, upon
further reflection and after overwhelming feedback from groomers across
the country. Macfadden has happily reinstated these two venerable award
categories for the 2011 Crystal Grooming Awards program.
has been greeted with widespread approval from the grooming community. A
list of previous winners of the awards reads like a groomer hall of
fame, and includes names like John Stacko, Sue Zecco and Lisa Leady.
the “name connection,” however, is the fact that the two awards
collectively represent the best attributes of the grooming profession;
the sense of camaraderie, character and responsibility that keeps so
many quality individuals dedicated to this industry.
vast majority of professionals involved in this industry, grooming isn’t
merely a means of earning a living, it is a key part of living a rich
and fulfilling life. These professional groomers are proud of their
work, passionate about their careers and deeply respectful and
appreciative of those who share their profession with them. These are
the qualities represented in the Congeniality and David G. Salzberg
Awards – and it is in this spirit that Macfadden Communications is proud
to announce that the two awards will be included in the Crystal program.
originally removed the congeniality and David G. Salzberg awards to make
room for new categories such as Retail Grooming Salon of the Year and
Mobile Groomer of the Year,” said Grooming Business publisher Craig
Rexford. “However, we could not ignore the many letters we received from
concerned groomers who said that these categories were an essential part
of the Crystal Grooming Awards program.”
Congeniality Award pays tribute to the individual who has demonstrated
outstanding sportsmanship, fellowship and camaraderie during the past
12-month period. The David G. Salzberg Award for Outstanding
Contributions by an Individual or Organization is specifically designed
to honor the individual or organization that has contributed most
significantly to the advancement of the grooming industry through
personal service or research during the past 12-month period.
Crystal Grooming Awards were founded by Cardinal Laboratories president
Tony de Vos in 1988 to “celebrate the achievements of industry leaders,
and inspire a greater sense of sharing and cooperation among grooming