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It All Started With a
Question
Meet Intergroom’s
Christine DeFilippo
When a groomer in
the midst of a bad day asks a client if she wants to buy her grooming
business, it’s hard to imagine that the client would
say yes and even harder to imagine that it would lead to success. But
Christine DeFilippo did just that. Luckily for Christine, and the rest
of the grooming industry, it turned out to be one of the best answers
she ever gave! Her yes, she says, was “the beginning of the rest of my
life!”
Thirty years ago,
Christine was merely trying to schedule an appointment, when her groomer
asked, “Want to buy a grooming business?” Sensing that something was
wrong, Christine asked for a bit of background. It turned out that the
groomer’s son was going to purchase the salon, but things didn’t work
out as planned and she was burnt out. Christine was interested despite
having never groomed a dog before. Although skeptical, the groomer said
that Christine could work in the salon for a month, to see if she was
cut out for the business, and if it went well, they would talk.
Christine was
willing to take the chance to prove herself, “I was in my third
profession, and I was looking for a change.” After 30 days of doing
every dirty job in the shop, with no pay, Christine was told that she
might just have the right stuff to make a great groomer. She worked with
the groomer for six more months, learning the art, before she bought the
business. There was one thing she had to adapt to, though, “I was used
to wearing complete makeup when I went to work. You can’t do that in a
grooming salon.”
She quickly caught
on, and found a lot to love. “My proudest moments as a groomer are when
clients pick up their dog and are excited,” Christine says. “That is the
best part of a groomer’s day.” To create as many of those moments as
possible Christine continued her grooming education and began attending
shows and seminars. “They kept me motivated and I kept my clients happy
with the new ideas I would bring back to the salon,” she says, noting
that her timing was perfect. She entered the profession just as seminars
began to take off, “Lucky for me!”
Maybe it was even
more luck for Christine, and the grooming industry, that her story of
entering the career replayed itself again, years later. After telling
the tale to industry icon and conference creator Shirlee Kalstone,
Shirlee couldn’t help but ask, “Want to buy a grooming conference?” Once
more, Christine said yes, and found herself as a full partner in
Intergroom in 1998.
In 2000, Christine
took full ownership of Intergroom, and moved the show from the hotel
that had been its home to the Garden State Convention Center in New
Jersey. “We dressed the show with ideas from a beauty industry show:
lots of color and high-end audio-visual equipment. We’ve grown each
year, and now attract over 3,000 groomers annually with the
competitions, continuing education classes, a huge trade show and social
gathering.”
Intergroom is a
major part of Christine’s life, especially from November to April, but
she believes it is crucial to the advancement of the profession. “We all
grow from one another, and the idea behind big events, like Intergroom,
is to promote the exchange of ideas and techniques.”
Even with
Intergroom on her mind, Christine still owns and operates a grooming
salon. Including a bathing staff, she employs 11 people. While she
doesn’t do much grooming any more, Christine says, “I step in and do
what’s needed. I love talking with the clients and specialize in problem
solving in that area.”
Many of
Christine’s employees are very active within the grooming community,
themselves, and she couldn’t be prouder. “I have been blessed with
wonderful pet stylists, some of whom have been with me for over 20
years!” she says. “Some of my staff have competed nationally and they
make me proud every day.” Two of her salon staff members are on the
Cardinal Crystal Award Ballot this year, Vero Da Sylva and Susan Pratt.
Christine
encourages her staff to go to as many seminars as possible, and compete
as often as possible, even to the point of lending her own pets, “When
they use one of my poodles for competition and win, my heart could burst
with pride!” Even before her own involvement with Intergroom, Christine
would send her staff. “We would close the salon and all go for the
weekend,” she explains, “Each year there were more of going since my
staff was growing by leaps and bounds! One year, I actually had three
hotel rooms, with 10 people from my staff in them.”
In fact, Christine
still attends other seminars and expos regularly herself, recognizing
their importance to her own development, “I love the fact that there are
so many conferences.” Conferences are essential to any groomer, at any
level of their career, Christine believes, “I never go home from one
without learning something new.”
Christine’s
involvement within the grooming community hasn’t gone unnoticed, even
outside of Intergroom. In addition to receiving the David Salzberg
Humanitarian Award, before it joined the Crystal Award family, Christine
has also been nominated for the Congeniality Cardinal Crystal award. She
and Shirlee also received a special Crystal Award on the 25th
Anniversary of Intergroom. Most recently, Christine received the “Pillar
of Our Community” award, created by New England Pet Grooming
Professionals. The award celebrates groomers helping groomers, and
honors an “Outstanding Performance That Exceeds Expectations.” Christine
says, “This award has a big place in my heart.”
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