Cardinal Creates Website For Cardinal Crystal Awards

AZUSA, CA – (For Immediate Release) --  As a leading maker of dog grooming products, Cardinal Laboratories has always followed a philosophy of “giving back” to its professional community. This website, www.CardinalCrystalAwards.com, was designed to provide information on how the Cardinal Crystal award candidates are nominated and selected by their peers, how ballots are collected and tabulated by outside companies, how and when the awards are announced and presented, rules for voting, the schedule for each award, the Academy of past winners, year-round news about the awards, biographical information about winners and nominees, connections to past winners on MySpace and Facebook, articles on issues of interest to the grooming community and online ballots during voting periods.  In addition to promoting the awards themselves, the site publicizes the standards for grooming excellence and actively promotes the values of professional spirit and attitude by recognizing outstanding achievement, humane treatment of animals and continuing education within the grooming industry.

“From the very beginning, these awards have been about much more than individual recognition,” said Tony De Vos, president of Cardinal Laboratories. “The awards are really about fostering a sense of pride, professionalism and cooperation in our industry. These values are important year-round, not just during the award presentations. That’s why we want to promote these two programs through a dedicated website.”

The company introduced its now-well-known, Cardinal Crystal Grooming Achievement Awards in 1988.  The achievement awards recognize outstanding achievements in six areas for the competitive grooming community: The American Groomer of the Year, the International Groomer of the Year, The Grooming Judge of the Year, the Grooming Journalist of the Year, the Most Congenial Groomer and the Groomer or Groomer Organization that does the most to contribute to the industry as a whole. The achievement awards are presented each spring at the Intergroom Show in New Jersey.

Cardinal began presenting the Cardinal Crystal Show Dog Groomer of the Year Award in 2007. It’s presented in New York City each February in conjunction with the Westminster Kennel Club Dog Show at the Show Dogs Awards sponsored by Dogs in Review Magazine and BowTie Publishing.

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